Whenever you think of the word ‘coupon’ you probably think discount. As an auto repair shop owner you’ve probably created a lot of ads or at least seen them where it includes a coupon. It’s either something like ‘Get 10% off some service” or ‘Get $10 off this’ or maybe the good old standard; ‘Mention this ad for a 10% discount’. Whatever the coupon or offer was, you probably stopped doing it because of the poor redemption rates.

Mobile marketing and mCoupons (coupons delivered by text messaging) has changed all of that. In fact, some reports show that mobile coupons have redemption rates that are 10x that of any other format of coupon, online or off. It’s for that reason, as an auto repair shop owner, you really need to get serious about taking your business mobile and using Text Message Marketing.

You can create several different types of coupons. … Read More ...

You don’t need to be an artist to be a great automotive painting and body technician. But if the following points describe you, then automotive training programs could be the right route for you!

YOU ARE LOOKING FOR A HANDS-ON CAREER

You can’t get more hands-on than automotive training programs. All of the courses to become an auto painting and body tech involve hands-on training to develop the essential experience needed to enter the profession. Learning how to paint a car will involve training in a wide variety of areas. You can expect learning things like:

• automotive refinishing prep tools and shop procedures
• surface preparation
• repairing small dents in cars
• priming
• the refinishing of plastic car parts
• masking procedures
• introduction to the refinishing procedures involved
• the tools and equipment used in the profession
• learning the welding technology used
• sheet metal repair
• learning the technology involved in vehicle construction and plastic