Whenever you think of the word ‘coupon’ you probably
think discount. As an auto repair shop owner you’ve probably created a lot of
ads or at least seen them where it includes a coupon. It’s either something
like ‘Get 10% off some service” or ‘Get $10 off this’ or maybe the good
old standard; ‘Mention this ad for a 10% discount’. Whatever the coupon or
offer was, you probably stopped doing it because of the poor redemption rates.
Mobile marketing and mCoupons (coupons delivered by text
messaging) has changed all of that. In fact, some reports show that mobile
coupons have redemption rates that are 10x that of any other format of coupon,
online or off. It’s for that reason, as an auto repair shop owner, you really
need to get serious about taking your business mobile and using Text Message
You can create several different types of coupons. Some
1) OTO or ONE TIME OFFERS: Great for attracting new
customers or building your base of repeat customers.
2) DAILY DEALS: Make it a Tuesday Special – Pick the day
of the week that is typically your slowest and make an offer to build your car
count those days. Wouldn’t you rather be doing a bunch of discounted work than
none at all?
3) FREE Trial Offers: Do you have a new service or
product? Create a free trial with a limited number offered (to inspire a quick
response) and set a deadline too.
4) SPECIAL PRICING OFFERS: Tie them into holidays! As an
example, you can target your customers for a Thanksgiving Special. Build your
car count around national holidays and other special events
5) CONTESTS AND GIVE-A-WAYS: What about making an offer
for the first 50 people to visit and get an oil change receives …
You don’t need to be an artist to be a great automotive
painting and body technician. But if the following points describe you, then
automotive training programs could be the right route for you!
YOU ARE LOOKING FOR A HANDS-ON CAREER
You can’t get more hands-on than automotive training
programs. All of the courses to become an auto painting and body tech involve
hands-on training to develop the essential experience needed to enter the
profession. Learning how to paint a car will involve training in a wide variety
of areas. You can expect learning things like:
- automotive refinishing prep tools and shop
- surface preparation
- repairing small dents in cars
- the refinishing of plastic car parts
- masking procedures
- introduction to the refinishing procedures
- the tools and equipment used in the profession
- learning the welding technology used
- sheet metal repair
- learning the technology involved in vehicle construction
and plastic repair
Once in the work field, you will take this knowledge and apply
it to hands-on tasks like:
- the repairing of minor damages on vehicles
- preparing vehicles for painting; masking and
- collision or restorative work, or even designing
and creating custom paint jobs
- removing parts, damaged fenders, doors, panels,
- repairing the structure of vehicles
YOU ARE LOOKING FOR A JOB WITH EARNINGS GROWTH
The pay structure for a Refinishing Prep and Auto Body
Technician allows for plenty of room to have an earnings growth. This is
because many auto shops charge a flat rate system, but the technicians are paid
a fixed rate even if they complete their work in less time than was initially
The latest information provided from Statistics Canada
states that 96% of those employed in automotive painting auto body work are
currently experiencing earnings growth and are also working full time. What’s
There are two methods for paying for any vehicle you purchase, whether in
the dealership or with a private seller: cash and financing.
If you have cash in any amount, you are in the driver’s seat. If you find a
motivated seller and you tell him that you can pay $500 less than he is asking
in cash, you may be able to strike a better deal.
Buying online for cash doesn’t negate the need for inspecting the vehicle.
This inspection includes a test drive, close inspection of the title document
and a Carfax or similar vehicle report.
Once you are satisfied with all the terms, invite the seller to meet you at
your bank at a certain time and date. Tell him to bring along a Bill of Sale
and the Original title to be signed over to you. Your job is to present him
with a Certified Check drawn on the bank where the meeting takes place.
Assume we are not talking about a $500.00 cash purchase here. For $500.00
you can hand over hard cash at your bank meeting. What you will not do is hand
over say $10,000 in cash as you have no recourse should anything go awry.
If the seller balks at receiving a Cashier’s Check, you may want to ask him
why. Then again, you may not want to know the reason. You can merely say that
this is the way you conduct business.
Any bank meeting between you and the seller should be transacted in a spot
where the bank’s security cameras can tape the entire transaction.
When you are paying cash at a dealership, you will want to know the final
amount so you can bring back the check. Some car dealers will accept a personal
check and then …
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