Use Mobile Marketing Coupons to Increase Car Count for Auto Service Shop Marketing and Advertising

Use Mobile Marketing Coupons to Increase Car Count for Auto Service Shop Marketing and Advertising

Whenever you think of the word ‘coupon’ you probably think discount. As an auto repair shop owner you’ve probably created a lot of ads or at least seen them where it includes a coupon. It’s either something like ‘Get 10% off some service” or ‘Get $10 off this’ or maybe the good old standard; ‘Mention this ad for a 10% discount’. Whatever the coupon or offer was, you probably stopped doing it because of the poor redemption rates.

Mobile marketing and mCoupons (coupons delivered by text messaging) has changed all of that. In fact, some reports show that mobile coupons have redemption rates that are 10x that of any other format of coupon, online or off. It’s for that reason, as an auto repair shop owner, you really need to get serious about taking your business mobile and using Text Message Marketing.

You can create several different types of coupons. Some examples are:

1) OTO or ONE TIME OFFERS: Great for attracting new customers or building your base of repeat customers.

2) DAILY DEALS: Make it a Tuesday Special – Pick the day of the week that is typically your slowest and make an offer to build your car count those days. Wouldn’t you rather be doing a bunch of discounted work than none at all?

3) FREE Trial Offers: Do you have a new service or product? Create a free trial with a limited number offered (to inspire a quick response) and set a deadline too.

4) SPECIAL PRICING … Read More ...

Why Automotive Painting and Body Technician Training Could Fit You

Why Automotive Painting and Body Technician Training Could Fit You

You don’t need to be an artist to be a great automotive painting and body technician. But if the following points describe you, then automotive training programs could be the right route for you!

YOU ARE LOOKING FOR A HANDS-ON CAREER

You can’t get more hands-on than automotive training programs. All of the courses to become an auto painting and body tech involve hands-on training to develop the essential experience needed to enter the profession. Learning how to paint a car will involve training in a wide variety of areas. You can expect learning things like:

  • automotive refinishing prep tools and shop procedures
  • surface preparation
  • repairing small dents in cars
  • priming
  • the refinishing of plastic car parts
  • masking procedures
  • introduction to the refinishing procedures involved
  • the tools and equipment used in the profession
  • learning the welding technology used
  • sheet metal repair
  • learning the technology involved in vehicle construction and plastic repair

Once in the work field, you will take this knowledge and apply it to hands-on tasks like:

  • the repairing of minor damages on vehicles
  • preparing vehicles for painting; masking and priming
  • collision or restorative work, or even designing and creating custom paint jobs
  • removing parts, damaged fenders, doors, panels, and grills
  • repairing the structure of vehicles

YOU ARE LOOKING FOR A JOB WITH EARNINGS GROWTH

The pay structure for a Refinishing Prep and Auto Body Technician allows for plenty of room to have an earnings growth. This is because many auto shops charge a flat rate system, but the … Read More ...

How To Pay For A Car When Purchasing It Online

There are two methods for paying for any vehicle you purchase, whether in the dealership or with a private seller: cash and financing.

If you have cash in any amount, you are in the driver’s seat. If you find a motivated seller and you tell him that you can pay $500 less than he is asking in cash, you may be able to strike a better deal.

Buying online for cash doesn’t negate the need for inspecting the vehicle. This inspection includes a test drive, close inspection of the title document and a Carfax or similar vehicle report.

Once you are satisfied with all the terms, invite the seller to meet you at your bank at a certain time and date. Tell him to bring along a Bill of Sale and the Original title to be signed over to you. Your job is to present him with a Certified Check drawn on the bank where the meeting takes place.

Assume we are not talking about a $500.00 cash purchase here. For $500.00 you can hand over hard cash at your bank meeting. What you will not do is hand over say $10,000 in cash as you have no recourse should anything go awry.

If the seller balks at receiving a Cashier’s Check, you may want to ask him why. Then again, you may not want to know the reason. You can merely say that this is the way you conduct business.

Any bank meeting between you and the … Read More ...

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