Use Mobile Marketing Coupons to Increase Car Count for Auto Service Shop Marketing and Advertising

Whenever you think of the word ‘coupon’ you probably think discount. As an auto repair shop owner you’ve probably created a lot of ads or at least seen them where it includes a coupon. It’s either something like ‘Get 10% off some service” or ‘Get $10 off this’ or maybe the good old standard; ‘Mention this ad for a 10% discount’. Whatever the coupon or offer was, you probably stopped doing it because of the poor redemption rates.

Use Mobile Marketing Coupons to Increase Car Count for Auto Service Shop Marketing and Advertising

Mobile marketing and mCoupons (coupons delivered by text messaging) has changed all of that. In fact, some reports show that mobile coupons have redemption rates that are 10x that of any other format of coupon, online or off. It’s for that reason, as an auto repair shop owner, you really need to get serious about taking your business mobile and using Text Message Marketing.

You can create several different types of coupons. Some examples are:

1) OTO or ONE TIME OFFERS: Great for attracting new customers or building your base of repeat customers.

2) DAILY DEALS: Make it a Tuesday Special – Pick the day of the week that is typically your slowest and make an offer to build your car count those days. Wouldn’t you rather be doing a bunch of discounted work than none at all?

3) FREE Trial Offers: Do you have a new service or product? Create a free trial with a limited number offered (to inspire a quick response) and set a deadline too.

4) SPECIAL PRICING OFFERS: Tie them into holidays! As an example, you can target your customers for a Thanksgiving Special. Build your car count around national holidays and other special events

5) CONTESTS AND GIVE-A-WAYS: What about making an offer for the first 50 people to visit and get an oil change receives an insulated travel mug? You make the offer that suites you, but there’s the idea.

6) CREATIVE COUPONS: The first customer wearing ‘whatever’ receives something special. Make the number of customers whatever you’re comfortable with.

7) YOUR ‘GROUPON’ OR DAILY DEAL OFFERS: Do you promote your auto repair shop on daily deal sites like Groupon or Living Social? IF you do, you can make it really powerful for your shop when you include the requirement to ‘Text’ for the redemption code. That way, everyone who purchased the coupon from the website will be on your Text Messaging list because they have to get the ‘redemption code’. You can continue to market to them long after the Groupon coupons have been redeemed.

There’s countless strategies to use mCoupons or Mobile Coupons to build your business and increase your car count. There are just a few – Let your imagination run wild and then prepare for the stampede of customers!…

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How to Remove Scratches From a Car

Every car gets a scratch here and there. Whether you get a scratch from someone keying your car or a tree branch swipes against the side, you’re going to find that a scratch no matter how big or small may be pretty tough to get rid of. If you want to get yourself a shot at removing some scratches, I wanted to give you some tips on how you can potentially remove it.

How to Remove Scratches From a Car

Keep in mind that if you don’t feel comfortable, you’re going to want to hire a pro. Sometimes you may find that you can do more harm than good. Listed below are some tips that you can take at your own risk.

Grab some rubbing compound with wax

Head to your local auto shop and get some rubbing compound, as well as some wax. What you’re going to want to do is polish the scratch very lightly. You don’t want to rub too hard because you may do more damage than good. Make sure that you rub this in a circular motion.

After you wax it, you’re going to want to wash it away with a wax cleaner or your favorite wash. Completely wash the area until its clean. After the area is clean again, you will want to grab a sponge and buff it was your wax. Again, always do this in a circular motion and not side to side.

Once this is all said and done, you will want to use a soft terry towel and dry the wax away. After this is done, you should see a fairly good improvement.

Grab some touch up paint

At your local auto shop, you should be able to get someone to help you with the paint to match it up to your car. Paint can do the trick but what you will find is that if it doesn’t match up too well, you may have a different looking color. This is something that you don’t want!

What you’re going to want to do once you find a paint that match is apply a touch up to the spot. After it dries, you will want to remove any excess that you may have. Polish it up, wash away with a cloth. After the pain it removed, you can wash, wax, and repeat. It may look better than before. If you don’t see a difference, you will probably want to move onto another step.

These are all tips you can try on your own. Remember, if you don’t feel comfortable, you will want to resort to a pro that can get the job done at 100%. The only downfall is that it may cost an extra buck or two, but you may find it well worth it.…

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