Use Mobile Marketing Coupons to Increase Car Count for Auto Service Shop Marketing and Advertising
Use Mobile Marketing Coupons to Increase Car Count for Auto Service Shop Marketing and Advertising

Whenever you think of the word ‘coupon’ you probably think discount. As an auto repair shop owner you’ve probably created a lot of ads or at least seen them where it includes a coupon. It’s either something like ‘Get 10% off some service” or ‘Get $10 off this’ or maybe the good old standard; ‘Mention this ad for a 10% discount’. Whatever the coupon or offer was, you probably stopped doing it because of the poor redemption rates.

Mobile marketing and mCoupons (coupons delivered by text messaging) has changed all of that. In fact, some reports show that mobile coupons have redemption rates that are 10x that of any other format of coupon, online or off. It’s for that reason, as an auto repair shop owner, you really need to get serious about taking your business mobile and using Text Message Marketing.

You can create several different types of coupons. Some examples are:

1) OTO or ONE TIME OFFERS: Great for attracting new customers or building your base of repeat customers.

2) DAILY DEALS: Make it a Tuesday Special – Pick the day of the week that is typically your slowest and make an offer to build your car count those days. Wouldn’t you rather be doing a bunch of discounted work than none at all?

3) FREE Trial Offers: Do you have a new service or product? Create a free trial with a limited number offered (to inspire a quick response) and set a deadline too.

4) SPECIAL PRICING OFFERS: Tie them into holidays! As an example, you can target your customers for a Thanksgiving Special. Build your car count around national holidays and other special events

5) CONTESTS AND GIVE-A-WAYS: What about making an offer for the first 50 people to visit and get an oil change receives …

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How to Remove Scratches From a Car
How to Remove Scratches From a Car

Every car gets a scratch here and there. Whether you get a scratch from someone keying your car or a tree branch swipes against the side, you’re going to find that a scratch no matter how big or small may be pretty tough to get rid of. If you want to get yourself a shot at removing some scratches, I wanted to give you some tips on how you can potentially remove it.

Keep in mind that if you don’t feel comfortable, you’re going to want to hire a pro. Sometimes you may find that you can do more harm than good. Listed below are some tips that you can take at your own risk.

Grab some rubbing compound with wax

Head to your local auto shop and get some rubbing compound, as well as some wax. What you’re going to want to do is polish the scratch very lightly. You don’t want to rub too hard because you may do more damage than good. Make sure that you rub this in a circular motion.

After you wax it, you’re going to want to wash it away with a wax cleaner or your favorite wash. Completely wash the area until its clean. After the area is clean again, you will want to grab a sponge and buff it was your wax. Again, always do this in a circular motion and not side to side.

Once this is all said and done, you will want to use a soft terry towel and dry the wax away. After this is done, you should see a fairly good improvement.

Grab some touch up paint

At your local auto shop, you should be able to get someone to help you with the paint to match it up to your car. Paint can do the …

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